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Product designin fintech:one design system,12 brands

Senior product designer in banking and payments. I design the system that dresses three apps and twelve brands off the same set of screens, and I use AI to keep it honest: an agent reads the product's code and hands me the list of where the screen drifted from what was designed. Seven years at it: two at the Apple Developer Academy and five at Diletta, out of Campinas, Brazil.

  • N26
  • Up Brasil
  • Banco Bold
  • Diletta Pay
  • CPF Seguro
  • TicTac

3 days

for a new bank to go live wearing its own face. It used to take six weeks

55 colorsis all the new brand declares. Not one screen is rewritten

+34%

more people finishing sign-up, after the flow came down to six screens

3different products run on that same system

11 of 13

shop ads run on the photo the shopkeeper already has on their phone

0spent on photographers, which was what jammed the offers feed

Six cases · open a folder

Each folder holds the screens of one project. Open it, click a screen, and move through with the arrows.

Conta Bold, modo claro

Conta Bold, modo claro

Conta Bold, modo escuro

Conta Bold, modo escuro

CPF Seguro

CPF Seguro

A folha de um componente no sistema

A folha de um componente no sistema

A página de cor, gerada do código

A página de cor, gerada do código

Diletta design system

19 screens

Three products in production on top of it. A new product gets its own identity by declaring 55 colors, and no component changes.

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Home

Home

SMS de convite

SMS de convite

Boas-vindas

Boas-vindas

CPF

CPF

Criar senha

Criar senha

CPF Seguro

15 screens

Its own app, a version embedded in a partner's app, and an operations panel. The embedded one is live under the other company's brand.

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A tela inicial, a rolagem inteira

A tela inicial, a rolagem inteira

A missão aberta

A missão aberta

Reservada, com prazo

Reservada, com prazo

Revisar e enviar

Revisar e enviar

Seus vínculos

Seus vínculos

Directo · Creator

13 screens

The feed only has offers if somebody produces the offer inside the store. This is that person's app, and the model that decides on whose behalf they publish.

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Exemplo 1 · 1

Exemplo 1 · 1

Exemplo 1 · 2

Exemplo 1 · 2

Exemplo 1 · 3

Exemplo 1 · 3

Exemplo 1 · 5

Exemplo 1 · 5

Exemplo 1 · 7

Exemplo 1 · 7

N26 · Rules

12 screens

The automation stopped asking what day your salary lands and started asking what happens in your life.

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A mesma home nas doze marcas, claro e escuro

A mesma home nas doze marcas, claro e escuro

Onboarding do Pix · 1

Onboarding do Pix · 1

Onboarding do Pix · 2

Onboarding do Pix · 2

Onboarding do Pix · 3

Onboarding do Pix · 3

Minhas chaves

Minhas chaves

Diletta Pay

11 screens

A full redesign of the app and of internet banking, with the same home screen across twelve brands, light and dark.

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04 · A matriz

04 · A matriz

11 · As sete decisões

11 · As sete decisões

12 · A matriz desenhada

12 · A matriz desenhada

V-04 · vitrine

V-04 · vitrine

V-05 · cupom, sem foto

V-05 · cupom, sem foto

Directo · TicTac

12 screens

Thirteen card templates, 39 combinations, not one new measurement. The bottleneck was never the card, it was the cost of the photo.

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Or read them here

  • design systems
  • product design
  • fintech
  • ai in the process
  • multi-brand
  • accessibility
  • research